Sainsburys Help Brighten a Million Christmases Campaign

1st December 2020

We are delighted to let you know that we have been chosen by Sainsbury’s Leigh as their charity partner for their Help Brighten a Million Christmases Campaign.
From now until December 14th any item you donate in the donation bins and any money you drop in the buckets, at the tills, will be matched by Sainsbury’s before it’s handed over to us, and the best bit is, you do not have to have bought the items at Sainsbury’s to donate them.
We can not thank Sainsbury’s enough for choosing us and we know the amazing Leigh shoppers will give generously to support people in crisis in their community at Christmas.

The campaign aims to encourage one million food and toy donations over the festive season.

Keen to know how you can get involved? Below are some simple tips that should help!

How can I donate?
It’s simple – just pick up an item from any retailer near you or even from your store cupboard at home and drop it off in the donation bins at the front of our stores.

What items can I donate?
Our donation bins accept non-perishable food items, toiletries and toys that are in new condition for children aged between 0-16. Our suggested food items for donation are highlighted in store using priority donation labels. Make sure you keep an eye out for our priority lists on our social channels as well, as we will be providing updated weekly requests from local charities in each region to ensure local food banks receive priority items.  – Find our Urgently needed items here.

Do items have to be bought in Sainsbury’s?
You don’t have to shop at Sainsbury’s or Argos to Help us Brighten a Million Christmases – we’re just making it as easy as possible to donate by having dedicated bins in stores. We’ll then donate items to our local charity partners on your behalf, in time for Christmas!

Where will the donations go?
Every one of our stores has a charity partner that they work with all year round. We know that the average store donates up to 100 meals per week from surplus food from our warehouses. We want to go even further and Help Brighten a Million Christmases this year.

The range of charities we support varies from small food banks, soup kitchens, homeless centres and community cafés to larger charities. The one thing they have in common is that they are all local and relevant to the community. Some of our larger Food Donation Partnerships include The Trussell Trust who have over 400 food banks and FareShare who redistribute food to charity and community groups who then turn it into meals.

Does Sainsbury’s donate anything to charity partners?
All 2,300 of our stores have committed to donating a shop each towards their local food and toy donation partnerships over the Christmas period.

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